[Design Analysis] Seedly: Expense Management

Designing for an efficient & meaningful expense management experience

Alden Tan
12 min readNov 4, 2020
Credits: Seedly

Note: This is an unsolicited design exercise.

I have been using Seedly a lot to track my expenses. The other inefficient alternative which I previously engaged in for a while was to map out my expenses (cash, credit card etc.) all in one spreadsheet and plot out the trends. That was usually highly time consuming and frankly, not something I get particularly excited about doing 😅

However, with Seedly — an app that allows you to track expenses while also interact with a budding community to become more financially savvy — the job becomes a lot easier for me. I can sync my account transactions to the app, or just do it on the fly. Unfortunately, as DBS is no longer an option for syncing my expense data on Seedly, I have been doing the latter instead. And honestly, it isn’t that bad as compared to the whole tedious Excel process.

Still, I do notice certain friction points that occasionally pop up as I use the product. And so, I could not resist that innate itch to then jump on a quick design analysis of Seedly and how the product design may be better optimised to meet user & business objectives.

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Alden Tan
Alden Tan

Written by Alden Tan

I design products for a living in Singapore 🇸🇬 Also, I like to write and think about how to inspire a better world.

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