What does it mean to be an effective product designer? I define effectiveness as:
- Being a critical problem solver whose expertise not only lies in visual and/or interaction design but also in being able to flesh out core business concerns & factors
- Being excellent at cross functional collaboration & communication – being able to tactfully ‘handle’ different people
- Maximising tangible and intangible value (KPIs, loyalty, sentiment) for the organisation on a macro level via design
- Bringing and inspiring as many stakeholders as possible along in this journey with you to solve high-impact problems
I believe this criteria may vary across individuals, but the bottom line is that an effective product designer creates value for those around him/her and ultimately for the organisation he/she may be in.
Let’s get right into the 5 practical tips I have learnt with regards to maximising value creation as a product designer.
1. It is key to understand the background of the project with much clarity.
- I learnt this while…
